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Stelios
shows off the first new easyToilet
in Felcham city
centre
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It's very cheap and it's very, very
orange - but is easyToilet any good? As the low-cost
revolution forges into the public convenience market, Stelios
Haji-Ioannou
is right at the front launching a
brand new concept that just might change the way you toilet
forever.
 Have you ever
been in town and thought , 'yeh i need
a dump, but I don't want to pay these extortionate
prices to go, if only i could go cheaper
- IF ONLY I COULD BOOK ONLINE AND SAVE'.
Well,
now
you
can.
easyToilet from the always groundbreaking
EasyGroup is offering a few willing volunteers
in the Felcham area a chance to test the
pioneering service.
The
concept is simple; pre-book your
movement up to 24 hours in
advance then arrive on time with your
pre-printed toilet paper and wait in
the no-frills toilet
block until you are told to go by the
extremely friendly, though unattractive, toilet warden.
In
a candid interview Mr Haji-Ioannou explained,
'these fat
cats in local council have had it too good for far
too long. People today are not willing to pay 20p for a second
rate
service just because they have no choice.
Well now they do - I am giving
the power back to the people, the power to choose where
and when they want to toilet.
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The
ever chrismatic Stelios proves
once again that he's just like us
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Not surprisingly,
easyToilet is experiencing resistance
from the main toilet providers, who
control more than 90% of
the market (Local council, Superloo Ltd). However, this
hasn't deterred customers. According
to easyGroup, the Felcham unit
has already achieved a 56% occupancy in its first week
of operation.
Its break even target is 50% occupancy
at an average ticket price of 8 - 18p.
Even though not all of easyGroup's ventures are massive
winners, the group's ongoing yield management and cost-reduction
obsessed concepts have the potential to shake-up or even
disrupt plenty of B2C categories and sectors.
To help keep the
costs down all soap, hand dryers and
sinks have been removed. It might just
catch on, so keep your eyes peeled for
one opening near you soon - and don't
forget to clean up after yourself.
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