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One
of the new Llyods TSB branches with the
swipe card turnstile at the front
door |
Lloyds TSB today announced an unprecedented
introduction of bank charges that will see customers obliged to
pay 20 pence to enter and exit any of their branches across the
UK.
Customers of the bank will now be asked to swipe
their card through a scanning strip, attached to the main door,
will grant access via the turnstile into the bank and automatically
debit the 20 pence from the customers account. This process is
repeated when exiting the branch.
In the event that a customer does not have sufficient
funds to cover the entry charge their account will be debited
anyway and an additional administration charge will be deducted
from their account.
The charges, which are the brainchild of Lloyds
Chairman, Maarten A van den Bergh, are being introduced in an
effort to try and help the bank regain some of its falling profits
and help restore Lloyds TSB to a world leader in customer fleecing.
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Lloyds
Chairman van den Bergh shows true commitment to profits |
"It is not unreasonable to expect us to
cover the costs of our lighting, carpet, staff and so on. We are
not a charity", explained van den Bergh. "This is the
way the free market is developing. Micro-transactions, such as
the branch access charge are becoming more common in all aspects
of life and we consider ourselves pioneers in being the first
to introduce them in this way"
'Micro-transactions', are set to become the new
currency of the future with digital technology making it possible
for electronic payments to be made via all manner of equipment
such as mobile phones, sub-skin microchips, eyeball readers and
so on. The power of these transactions also lies in the absolute
detachment of any sense of actual expense. The tiny amount of
the transaction combined with the remoteness of the transfer makes
the whole experience almost unconscious.
Good news then for big business who are always
looking for ways to make the payment of bills as painless as possible.
Several more dynamic new initiatives are also
being considered by Lloyds TSB for the next few months, these
include a money management service which will give customers the
opportunity to have their money leant to dubious international
companies for unspeakable uses. Initially customers will not be
charged for this service, however they are unlikely to see any
return from these shadowy investments. They will however feel
the effects of this scheme over time, whether they like it or
not.
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