Dr McDonald and Health Secretary Patricia Hewitt open the first of many McHealth Foundations

The Government gave way to market forces today, allowing for the first time, private companies to compete in all aspects of national health care. The decision has been made after years of pressure from private industry to be granted permission to offer the public a competitve health service alternative.

Although private firms have been used in the past within the NHS, they have only been there to supplement the core work force. The new legislation will now make it possible for private companies to directly compete for a share of the UK sick market.

The effect that this will have on the current health service is likely to be felt very quickly across the UK as new health enterprises begin to spring up.

Although the cost of treatment at a Private Health Enterprise (PHE) will be substantially more than that offered by the NHS the experience itself is likely to be what draws people in - that and massive marketing drives to encourage people to make health care a lifestyle decision.

Health Secreatary, Patricia Hewitt told the House of Commons that the new private enterprise scheme will allow the UK public more choice and far greater availability of services across the health sector that until now was simply impossible.

"I have spoken with several industry leaders based in the UK who are keen to set up Health Enterprises alongside their existing businesses. Many of these companies already have an enormous reach throughout the country and already have the trust and respect of the British public", explained Mrs Hewitt.

"It makes absolute sense to allow these companies the means and the availabilty to vow for patients if they are willing to do so.It will take alot of strain off the NHS and it will give the public a more democratic opportunity to choose their medical treatment."

A surgeon at the new McHealth clinic begins preparation for their first Value McHeart Op™

Prime Minister Blair stressed the importance of democracy in all aspects of British life and made it clear that those opposing the Private Health Enterprise Bill also oppose freedom and should be considered likely terrorists.

Fast food giant McDonalds have been quick to take advantage of the new ruling by opening the UK's first McHealth™ Foundation which will offer a wide variety of medical procedures at extremely reasonable prices. For 99p you can get a cheeseburger and a blood pressure reading. For just £3.99 you can get a full medical including a free toy. Plans have already been put forward to setup a drive-thru check-up.

Some other compaines also showing an interest in developing health services are Virgin, Tesco, AOL and the easyGroup who have seen their profits sore since the launch of their easyToilet venture earlier this year.